Ground Breaking, Ribbon Cutting and Grand Opening, Oh MY!

We found this photo on a site that claims to be the premier source for ground breaking and ribbon cutting supplies. Clearly, they sell products, but have they ever really been to an event? Likely, no. To help ease the confusion may be out in the marketplace, we will provide definitions of all three events for you.

Don't be fooled, the ground breaking ceremony is not the same thing as a grand opening, which is unique and different than a ribbon cutting event. Events of this level of significance deserve attention to detail and experience in planning and preparation with only the best possible outcome in mind. To help ease the confusion that may be out in the marketplace, we will provide definitions of all three events for you.

Ground Breaking Ceremony
This is traditional in many cultures to commemorate the first day of construction for a building or other project. Such ceremonies are often attended by dignitaries such as politicians and professionals. The actual shovels or spades used during the groundbreaking is often a special ceremonial shovel meant to be saved for subsequent display. For fun and photo ops, the people in the ceremony usually wear hardhats and a construction theme is present. No ribbon or scissors should be tied to this event.

Ribbon Cutting Ceremony
This is a ceremony conducted to inaugurate the opening to a new building or business. Often, the ceremony is conducted by tying a ceremonial ribbon across the main entrance of the building, which is then cut in a ritual manner by a dignitary to declare the building open for business. Some of these are private events and some are public.

Grand Opening
A grand opening is a publicized event at which a new establishment announces its official opening to the public. Depending on the nature of the establishment, a party atmosphere may be promoted by use of prizes, music, food, celebrity appearances, balloons, searchlights, confetti cannons, giveaways, or even a fireworks display. It can also feature a ribbon cutting, if the business so desires.

Golden Openings has written three in-depth, easy-to-read guidebooks on all of these events and they can be found on our website at Golden Openings Guide Books. We conducted surveys with customers, ran test studies and spent an entire year writing researching information and collecting knowledge for these books. The books guide you through the event process from start to finish. They provide all the information you will need to make sure your big event runs smoothly. After reading these guidebooks, you will become a Grand Opening, Ribbon Cutting and Ground Breaking expert in no time. Your boss and staff will praise you and you will be look like a rock star for putting it all together like a pro!